Tell me the truth, have you sold something on WhatsApp?
Now it has become fashionable to use the WhatApp to sell real estate . Well, to try to sell real estate, because selling real estate I doubt it. As always, some realtors confuse onions with garlic and that’s how it goes.
They want to master WhatsApp and they don’t even know the advantages of Google Plus and its circles; or the segmentation of Facebook Ads. They want to multiply without knowing how to add and that’s how it goes.
I am aware that this article will raise controversy , because many “so-called” professionals, (I say it with affection and respect) , of the real estate sale; they report online how WhatsApp is excellent for attracting customers .
Some even offer a strategy and guide to attract customers with WhatsApp. I have read 3 guides of this type online out of curiosity and do you know what I am telling you? All they say is bubbles!
A lot of technology, but the basis of real estate sales is not reflected in those strategies. It’s one thing to text and keep busy, it’s another to get the customer to call you.
WhatsApp? Nothing like email for a person who is really interested in buying a $ 200,000 product. A person who asks for WhatsApp, for a property, does not have (yet), the things clear,
This from the guides makes me think that these “so-called” professionals have little practice in real estate sales on the battlefield. Or they think that selling real estate is like selling canned beans.
Asking for information about a property is easy. Questions such as “send me more information” ; “What is the price” (no question marks or anything), … This type of information request is worthless.
Who is really interested calls you or sends you an email . What happens is that many real estate agents get excited just receiving a WhatsApp. Come on, they’re already happy that SOMEONE calls them.
WhatsApp to Sell Real Estate? Reporting is not selling.
Before going on and presenting my point of view on WhatsApp to sell real estate, I want to make the following clear: selling is not the same as informing; although it is well informed .
The nature of WhatsApp serves only to inform and to accustom the client to requesting information that he does not read properly and that does not matter much to him. By asking, we ask and that the real estate agent send us images and information to our WhatsApp … that I will contact you. You, send, send.
What do you receive a WhatsApp from a supposed client requesting information so that you can send it to him by WhatsApp? Do not make me laugh! A client who contacts you for the first time by this means is not interested in your property.
This type of client is interested in being seen using their smartphone by sending WhatsApps and receiving WhatsApps; and thus give the image of a busy, intelligent person with a future. Let’s go an individual who impresses with his technological personality!
This customer profile I highly doubt that I will buy. I understand that the main function of a real estate agent is to sell; Do not send information to anyone who is interested in what you have, whether by WhatsApp, email, Twitter or with smoke signals.
Let us remember: informing is not selling; although it is well informed. By the way, I have received a comment from a lady saying that she has sold several properties thanks to WhatsApp. I doubt it, my dear. Assuming you have sold them, (we are going to believe you), it has not been for using WhatsApp.
WhatsApp to Sell Real Estate? You have Lost the North.
Let’s now assume that we already know that potential client who has told you they are interested in a particular property, (for example, clients say whatever and you and I do it when we are clients and we do not have it very of course), and in our eagerness to provide an excellent service we send you a WhatsApp that we consider non-intrusive to inform you of a property that you have just entered.
Whoever receives WhatsApp will see our message, read it not with much interest and continue with what they were doing. This is not the ideal way to send information that needs to be nuanced and explained.
We are selling a property, a high-priced product! These products do not lend themselves to their benefits being perceived in a WhatsApp message.
We all know, (and those who do not know it by now have it quite crude) , that the benefits of the property are what they sell; not its characteristics.
When information is provided by WhatsApp to sell a property without having the possibility to explain what is shown, or to explain the benefit that this information contains for him / her, it is being reported; but it is not selling .
By the way, for those who believe that you must first inform in order to sell later, I tell you that you are watching too much TV.
Selling is knowing how to give the right information, in the right way, with the right tone, at the right time. You have to inform and sell at the same time . In other words, you have to know how to sell by informing. Selling is, above all, knowing how to communicate, and not precisely through WhatsApp.
“WhatsApp is very good to be in contact with your friends, and it is a fun way to waste time, but it is not useful for selling properties. Not to inform potential clients ”.
About WhatsApp to Sell Real Estate. The pearls.
A very useful tool for professionals in the real estate sector? I doubt it. So why do some “experts” in this real estate sale recommend WhatsApp to sell real estate? I do not know. Well, I do know, but I prefer to keep my opinion.
Let me comment on some pearls that I have extracted from the internet regarding this topic; so you can create your own opinion about this medium. All these comments are made in reference to real estate sales.
The pearl that I read on the Internet: The application that fumes on the mobile phones of 450 million users and generates 12,000 million daily messages also serves to sell flats.
My comment : Surely those 450 million are in your country. What a confusing way! That there are many does not mean that it is the appropriate medium.
The pearl that I read on the Internet: WhatsApp is an effective communication channel. Like social networks, WhatsApp serves as a direct communication channel with your customers. You can offer them information, offers, promotions …
My comment : Offer a property of $ 120,000 by WhatsApp? This is like treating a high-priced product like a can of stewed beans. Learn what selling is, babe!
The pearl I find on the Internet : WhatsApp is an easy and inexpensive way to attract customers. To a future buyer of a flat, you can show them photographs, videos, maps or the geolocation of the property before they go to see it.
My comment : Hey! Do you really know what it is to attract a client in the real estate sector of Tajarat properties? If you expect a client to call you to see a property whose data you have sent via WhatsApp, you will get gray hair before the client contacts you.
The pearl I find on the Internet: WhatsApp is a mobile customer service center. It is an instant formula to solve doubts for buyers, promoters, clients, investors …
My comment : Above all, answering questions to an investor. Solve doubts by WhatsApp? Come now! Here you have passed 2 streets. I’m sorry to tell you no. It is difficult enough to resolve customer questions by email, imagine using WhatsApp.
WhatsApp to Sell Real Estate. Here Come the Best Pearls.
The pearl I find on the Internet. (This is a big pearl!) Personalization. It is the key to success. The application allows you to create groups, to segment audiences and offer homes to a type of client who is exclusively looking for a house in a certain area.
My comment. Create groups to segment audiences? With only 450 million users worldwide? Do you know what Google+ circles are? Do you know how you can segment your potential customers on Facebook?
Facebook and Google Plus give 100 kicks to WhatApp, Pinterest and Instagram all together. You don’t know what you’re talking about! And if you doubt it, call me and I WILL SHOW you.
The pearl I find on the Internet. ( NOTE: I do not include names so as not to hurt sensibilities). According to Mr. X, director of communication and ‘branding’ for company X “WhatsApp is a mobile marketing tool that serves to promote a product and to communicate with the client in a non-invasive way”.
The application allows, for example, to send messages between 8 pm and 11 pm, a time slot considered ‘personal’. The client can read it, ignore it, postpone it or delete it. But in no case do we step on the line of intimacy.
In addition, he comments that while the user watches television or navigates with a ‘tablet’, the real estate agent can send his WhatsApp message as a complementary offer at a time when the client is technologically receptive . It is still a way to attract attention, differentiating yourself from the competition.
My comment. Non-invasively? In no case do we step on the line of intimacy? Wow! I recommend to the one who wrote this and to the one who said it that they consult the Law on Protection of Personal Data and the laws of sending email. Here is CLEARLY exposed what is and what is not to invade privacy.
Aside from the invasion of privacy, I love the “technologically responsive” thing . Go bullshit! I highly doubt that a person when receiving a WhatApps in the conditions described above will show the necessary interest to generate a request for information.
… “The customer can read it, ignore it, postpone it or delete it” I can assure you that when the customer is watching TV or walking down the street and receives a WhatsApp message, he will read it and very likely to postpone it to never reply. This is NOT how an interested customer is captured and kept informed.
In short, forget about WhatsApp to sell real estate and learn how to attract customers by optimizing your website with SEO . Learn to attract clients with a real estate blog, with property descriptions, with Google + and with Facebook. Learn how to attract customers with YouTube, with telemarketing … and stop being bullshit about WhaApps.
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WhatsApp to Sell Real Estate? I think not. Use WhatsApp to impress the staff, to have fun, to connect with your friends, to be busy in your real estate agency of blue world city islamabad, to show your colleagues, your friends and the dog that you are on the crest of the wave in terms of technology and to show that you are “technologically responsive” all the time.
Use WhatsApp for all that; But WhatsApp to Capture Properties? Come on man, let’s get serious!
I would like to know your opinion on this article. Do you think WhatsApp is a means to take into account to attract customers? Your opinion, although contrary to ours, (especially if it is contrary to ours), interests us.